Todreas Hanley Associates (THA) offers a range of services to meet the needs of shopping center owners, developers, commercial business associations and local governments.
Commercial Planning and Implementation
Todreas Hanley Associates provides a full range of commercial planning and implementation services. Combined, they provide a basis for the revitalization of commercial districts and centers. THA can also provide one or several of the following services in response to a particular need or budget.Retail Market Analysis
THA places great emphasis on hands-on field research to identify the market for retail and related uses for revitalization. This type of research identifies the potential of the market, the trade area, and the location. It also identifies the strength of the competition, the retail voids in the region and distinguishing characteristics of the district or site. This retail market information, linked with demographic and economic data is then analysed to form the foundation of a plan and strategy for development.Marketing Concepts
THA works with clients to discover the unique and marketable qualities of each commercial district or property. Together, they use the history, geography, and tradition of the area to uncover the true image, identity, and special character of the location. Based on this and other retail –related fact ors, the marketing concept is created and can be turned into an image for branding.Strategic Marketing Planning
A successful marketing concept must leverage the quantitative and qualitative findings of the market analysis. Using this information, THA develops strategies and plans to develop the market niche(s). These strategies and plans recommend measures to strengthen and retain existing tenants and to attract others that enhance the market niche of the district or center. The result is a project with a clear, strong, attractive identity and image containing a balanced mix of sustainable businesses. This combination transforms non-productive districts and properties into destinations.Design Assistance
Bringing current market information to the design process, THA supports architectural teams in developing retail designs that are tenant-friendly. With knowledge of both the overall context and the physical needs of specific tenants, THA provides guidance on the size and configuration of the individual tenant spaces, design guidelines, sign regulations, public circulation patterns, parking and other issues that can be problematic, especially those in urban settings.Tenant Recruitment and Retail Leasing
THA has experience in leasing to national, regional, and local tenants. Its expertise lies in negotiating retail, restaurant, and entertainment leases. The firm either directs or provides hands-on assistance of the leasing process from start to finish of a project. Depending on the needs of the client, principals of the firm either lease vacant space directly or recommend viable leasing strategies. Leasing goals and strategies are based on the market and first hand knowledge of tenant requirements in the industry. This realistic focus enables a smooth and efficient negotiating and leasing process for both the tenants and owners. If needed, THA helps to obtain public and private financing.Economic Development Planning
Integrating a community's goals, culture, economy and other resources, THA's economic development planning process builds sustainable results.Community Analysis
THA works with the community to help it understand its economic, physical, cultural and human resources and limitations. Based on this understanding, the collaboration defines achievable goals that can be met in a reasonable time period.Market Analysis
To assist towns in establishing feasible business development strategies, THA performs a thorough market assessment of the existing and potential trade area. The firm examines the market realities of the district, including its competitive conditions. Based on this information, THA determines the quantity, quality, and types of sustainable businesses for specific sites.Action Plans
Based on its market analysis, THA recommends viable market area boundaries, budgets, rent structures, marketing, leasing, management strategies, physical and transportation improvement priorities. The firm presents these findings as an action plan with realistic timetables based on the community's resources and goals.