Designed and positioned as a life-style center without a traditional anchor, The Grove is located in close proximity to a successful regional mall. During the early phases of marketing and leasing The Grove to specialty, life style tenants, the developer encountered great resistance from prospects because of its differences and its proximity to the successful mall. THA assisted the developer in marketing and leasing the center. THA re-conceived the marketing campaign and solicited prospective tenants personally at their home offices. Within a year, The Grove was leased to specialty, lifestyle tenants who were among the first in the industry to succeed in a lifestyle shopping center.